Growth Systems & Performance Marketing

I build the systems that turn
attention into revenue.

Most businesses don't have a traffic problem. They have a conversion infrastructure problem. I fix both — combining high-converting digital foundations with performance-driven paid media strategy.

5+
Years in Performance Marketing
Meta · TikTok · Snapchat · LinkedIn · X
$M+
Ad Spend Managed
Across paid social platforms
#1
Top TikTok Advertiser
Lead generation category
Growth Systems Built
Websites · Funnels · Automation · Ads
Platforms
Meta Ads TikTok Ads Snapchat Ads LinkedIn Ads X Ads Google Business Landing Pages Marketing Automation

About

Strategy. Systems.
Results.

I'm Sierra White — a performance marketing strategist with over five years of experience scaling paid media campaigns and building customer acquisition systems for some of the country's largest education brands.

My background is in paid social at the enterprise level — managing multi-million dollar budgets, running platform-level tests, and optimizing every layer of the funnel from creative to conversion. I've been recognized as a top TikTok advertiser in lead generation and built growth systems that consistently outperform industry benchmarks.

Now I bring that same performance-first thinking to service-based businesses who are ready to stop guessing and start growing with the right infrastructure in place.

Paid Media

Meta, TikTok, Snapchat, LinkedIn, X — full-funnel strategy and execution

Conversion Systems

Landing pages, lead capture, UX optimization, A/B testing

Automation

Lead flow, CRM integration, email/SMS sequences, follow-up systems

Growth Strategy

Audience targeting, CPL optimization, scaling frameworks, reporting

Services

Not website packages.
Growth systems.

Every engagement starts with your digital foundation and scales into a full customer acquisition engine. Pricing reflects the value delivered — not the hours logged.

Foundation

Conversion Foundation

Build the digital infrastructure your business needs to capture leads and convert Google searches into actual customers.

$750 – $1,000
One-time setup · Live in 7 days
  • Modern, mobile-first website (UX-focused)
  • Clear offer architecture & copywriting
  • Google Business Profile optimization
  • Click-to-call & lead capture setup
  • Basic SEO (title, meta, schema)
  • Domain & hosting setup included

Scale

Full Growth Engine

Once your system is built, I drive qualified traffic into it through performance-driven paid social — the same approach I've deployed at the enterprise level.

Custom Retainer
Monthly engagement · Minimum 3 months
  • Meta & TikTok paid campaign strategy
  • Audience targeting & creative direction
  • Campaign build, launch & management
  • CPL / CPA optimization
  • Funnel optimization & A/B testing
  • Monthly performance reporting
Monthly Retainer

Site maintenance, hosting, Google Business updates, performance check-ins, and content updates — so your system stays sharp.

$75 – $150 / mo

Process

From audit to
acquisition.

01

Discovery Call

We audit your current digital presence, identify where you're losing customers, and define what a winning system looks like for your business. Free. No pitch.

02

System Design

I map out your full customer acquisition architecture — website, lead flow, automation, and traffic strategy — before writing a single line of code.

03

Build & Launch

Your conversion system goes live within 7 days. You review every component before we launch — fast, clean, and built to perform.

04

Scale & Optimize

With the foundation solid, we layer in paid traffic and optimization to compound results month over month. This is where the system starts working for you.

Who I Work With

Built for businesses that
can't afford to be invisible.

⚖️

Attorneys & Legal

Credibility-first systems that capture consultations and build trust before the first call.

🏠

Real Estate Professionals

Digital positioning that puts you above the competition in your local market.

🎯

Coaches & Course Creators

Sales infrastructure that converts visitors into clients — even while you sleep.

🏪

Local Service Businesses

Turn Google searches into phone calls with a site built for conversion, not just aesthetics.

Let's Build

Ready to turn your
digital presence into a
growth system?

Let's start with a free audit of your current online presence. I'll show you exactly where you're losing customers — and what it takes to fix it.

No commitment. No pitch. Just clarity on what your business actually needs.